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hoho rights to launch new girl’s fashion brand at ble

9th September 2013 by in category Uncategorised with 0 and 0
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Hoho Rights is excited to announce the launch of a new girls’ fashion brand, Mimi and Bibi, at Brand Licensing Europe 2013 this October.

Aimed predominantly at girls aged 5-­9 years, Mimi and Bibi are twin girls who occupy polar ends of the moral spectrum – Mimi is all sweetness and light, on a mission to perfect the world in her own image while Bibi is the archetypal rebel without a cause – just because!

The brand has both a cute and edgy design, bubble gum fun on the one hand mixed with gothic grunge on the other, giving girls the opportunity to decide if they are having a ‘Mimi Day’ or a ‘Bibi Day’ or indeed both!

Mimi and Bibi are already stars of an interactive storytelling iPad App, currently available on iTunes. This unique app allows readers to follow the story from 4 different characters points of view simply by rotating their iPad. The story is simple yet full of funny moments and typical girlish behaviour which perfectly addresses its key target age group.

Helen Howells, Joint Managing Director of Hoho Entertainment said “We are really excited about BLE this year and Mimi and Bibi is just one of our new planned launches. We love Mimi and Bibi and we think little girls everywhere will too. The design perfectly reflects the girls’ differing characteristics and we aim to launch initially at retail next year with fashion, stationery and gift lines.”

Oliver Ellis, Joint MD and Head of Production added “As a forward thinking children’s entertainment company we are encouraged by the continual growth of new media and will be supporting Mimi and Bibi with some innovative online content to coincide with the planned retail launch in 2014.”

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