a children’s production and rights management company

hoho rights secures international licensing and merchandising rights for toddler time

27th August 2013 by in category Uncategorised with 0 and 0
Home > news > Uncategorised > hoho rights secures international licensing and merchandising rights for toddler time

Hoho Rights, the commercial arm and wholly-­owned subsidiary of kids production and rights company Hoho Entertainment, has bolstered its portfolio by securing the international licensing and merchandising rights to the delightful publishing franchise Toddler Time, it was announced today.

Toddler Time was conceived and first published by The Creative Studio and began as an exquisite interactive book entitled “Toddler Treasury”, which was quickly followed by “Toddler Christmas”. The books which are led by toddler twins Amy and Archie are beautifully illustrated by Katie Saunders and feature contemporary artwork that combines bold colours with mixed patterns ideally suited to today’s mums.

Uniquely targeted to the endlessly exciting world of the inquisitive toddler and road-­tested in nurseries at every stage, the Toddler Time books are intended to both entertain and inform. The key learning opportunities are identified at the start of every book to ensure that the toddler is learning in the right way. The aim is for toddlers and parents alike to have fun sharing each book.

The Toddler Time series has taken the UK and overseas book trade by storm having already sold over 240,00 copies across 16 languages. Now the Toddler Time franchise is gearing up for even further success by expanding the current offering into a full series of new book formats which are set to hit the UK, USA and a number of other International markets in the next 12 months.

“We are absolutely thrilled to have secured the licensing rights to the Toddler Time franchise” said Hoho Entertainment’s Joint Managing Director Helen Howells. “We were initially captivated by Katie Saunders’ exquisite illustrations and the simple humour which all parents can relate to. We are looking forward to launching Toddler Time officially at BLE this year. We hope to establish some key partnerships with licensees and retailers to develop a focused range of merchandise that is in keeping with the books’ brand values and faithful to Katie’s gorgeous illustrations.”

Jeffrey Nobbs, M.D. of The Creative Studio, added “We are delighted to be working so closely with Hoho Entertainment and chose them because we knew right from the start that they shared our passion and) vision for the Toddler Time brand. Toddler Time has very quickly established itself as an international publishing success and in the UK we are excited 2 to announce the retail launch of the books in spring 2014 from award winning children’s publisher Nosy Crow. We look forward to seeing the Toddler Twins enjoying the same success in licensing and merchandising as they have done in publishing.”

e  info@hohoentertainment.com
© Hoho Entertainment Limited. Registered Office: 27 Mortimer Street, London W1T 3BL. Registered in England and Wales Number: 7458582
privacy policy
site by Limepark Studios