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master toy partner appointed on cloudbabies

3rd October 2011 by in category Uncategorised with 0 and 0
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Hoho Entertainment has announced the appointment of Vivid Imaginations as master toy partner for its first pre-­school property, Cloudbabies.

Vivid has been granted the rights to develop and manufacture a wide range of products including plush, play-­sets, arts and crafts, puzzles and games and role play items for distribution in EMEA. Products are expected to be on shelf in the UK in autumn/winter 2012.

Helen Howells and Oliver Ellis, joint MD’s and co-­founders of Hoho Entertainment said “We are delighted to have Vivid on board for our very first show and having worked with Emma Weber and her team in the past we are confident that they will produce a beautiful, tactile range of Cloudbabies products, allowing children to really engage with the characters”.

Emma Weber, Marketing and Licensing Director at Vivid, added: We are very excited to be working with Helen and Oliver on such a distinctive show that will translate into a unique and extremely appealing range of preschool toys. We will be unveiling the full range to retailers in our A/W previews this month”.

Cloudbabies is a CG animated show about four enchanting, childlike characters, Baba Pink, Baba Blue, Baba Yellow and Baba Green whose job it is to look after the sky and their Sky Friends -­ Sun, Moon, Rainbow, Fuffa Cloud and Little Star. They live together with Bobo White, a mischievous little imp, in a house on a big fluffy cloud. Every morning, they jump on their Skyhorsies and begin their day’s work.

The series was created by award winning art director, Bridget Appleby, will be animated in CGI by Manchester based Studio Liddell and has recently been acquired by CBeebies.

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