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hoho partners with immediate for abadas

3rd July 2012 by in category Uncategorised with 0 and 0
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Following its recent acquisition of Abadas, Hoho Rights (the commercial arm of Hoho Entertainment) has announced it first licence with Immediate Media Co. Abadas will soon be featuring in several pre-­school magazines published by Immediate Media, including the top selling “CBeebies Weekly”.

Abadas is a fun mixed media pre-­school series, which airs in the UK on CBeebies, S4C, RTE and BBC Alba. Each episode begins when Ben, the 6-­year-old narrator, opens his magical pop-­up book to look for his friends and play a new word game. Ben introduces the word and helps the characters, through a series of clues, to find the related object.

Helen Howells, joint MD at Hoho Entertainment, said “We are thrilled to be partnering with Immediate Media again on another great pre-­school show which is clearly delighting children right across the UK and Ireland and in 3 languages too! The series is building a lot of momentum both domestically and internationally.”

Pauline Cooke, Pre-­school publishing director at Immediate Media Co added Abadas is a fantastic addition to our compilation titles, enriching our offering from the CBeebies channel.”

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