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cloudbabies soar downunder with new licensing and distribution deals

13th February 2013 by in category Uncategorised with 0 and 0
Home > news > Uncategorised > cloudbabies soar downunder with new licensing and distribution deals

Hoho Rights, the commercial arm of dynamic new kids production company Hoho Entertainment, has appointed Haven Licensing as the licensing agent for its popular CBeebies series Cloudbabies in Australia and New Zealand.

Hoho Rights has also just signed a home entertainment deal with ABC Commercial in the wake of the recent broadcast acquisition by ABC TV and January launch of Cloudbabies on its top pre-school platform ABC4Kids.

The cloud-­bouncing toddlers are also soon set to premiere in New Zealand on Kidzone24 following the latest acquisition by TVNZ.

Created by award-­winning art director Bridget Appleby (Fifi and the Flowertots, Noddy, Enjie Benjie) the 52 x 10’ series made its debut on CBeebies in May 2012. Aimed at pre-­schoolers, the enchanting series features the adventures of four adorable, childlike characters whose job is to look after the sky and their Sky Friends. It teaches children about caring for others and the world around them, introducing them to the wonder of the sky and the concepts of day and night, sun and moon, and rainbows and stars.

We are delighted to welcome Haven Licensing on board to act as our representatives for Cloudbabies in Australia and New Zealand say Helen Howells and Oliver Ellis, Joint MDs of Hoho Entertainment. As Australia’s leading independent licensing agency they have a great track record in the management of pre-­school brands and we know our Babies will be safe in their very capable hands.”

We are thrilled to be working with Hoho and excited about launching this charming pre-­school series in our market” says Tom Punch, Managing Director of Haven Licensing. Cloudbabies is already proving popular with its audience here in Australia and we see real opportunity to deliver a licensing program with a point of difference.”

Haven joins Elastic Rights (Southern Europe) as the latest overseas licensing agent for Cloudbabies, which produced in the UK by Hoho Entertainment. Other partners already on board in the UK Vivid for master toys and Penguin Children’s Books for publishing.

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