In 2021, Hoho Entertainment brought the digital management of its IPs in-house, a strategic move that has significantly expanded the global reach of our brands. By taking control of our digital distribution plan, we’ve been able to optimise performance, drive engagement and build stronger connections with children and families worldwide. Our flagship brand, Cloudbabies, continues to thrive as our most successful YouTube channel, supported by multilingual audio tracks and official channels in 3 languages: Cloudbabies (English), Cielitos (Spanish) and Wolkenkinder (German). This multi-lingual offering of our content has helped our gentle bedtime stories reach millions of children globally.

We’ve expanded our digital footprint with the launch of two new hub channels, Cloudbabies & Friends and Animated Classics, creating curated destinations for preschoolers, teens and families to enjoy great storytelling. Cloudbabies & Friends is also available as a global app, bringing our most popular content together in one safe and accessible space for young viewers. In addition to this, Cloudbabies offers exclusive new product lines to our fan base which can be purchased from our dedicated e-commerce platform, managed under our wholly owned subsidiary, Hoho Retail.

Our in-house digital infrastructure enables us to host third-party IPs within our CMS, offering full rights management, geo-blocking and regional release control. With these developments, Hoho Rights continues to build a robust digital ecosystem that enhances discoverability, strengthens brand identity and delivers high quality family entertainment across platforms worldwide.