Helen is a highly skilled entertainment professional with a wealth of creative and commercial experience across a number of disciplines: TV, DVD, Licensing and Merchandising, Sales and Marketing, Creative Development and Production Financing.
She began her career with S4C International, the commercial arm of the Welsh 4th broadcast channel, where she worked on classic children’s shows such as Fireman Sam and SuperTed.
She then joined US entertainment company, 4 Kids Entertainment as Director of International Licensing and latterly became Commercial Director. During this time she worked on hit shows Pokemon, Yu-Gi-Oh! and Teenage Mutant Ninja Turtles.
In 2004 she joined Target Entertainment and set up the company’s licensing and merchandising division. During this time she implemented the UK and International roll-out of Fifi and the Flowertots and was responsible for acquiring the licensing representation rights to Sony PlayStation and its associated game brands. After 6 years with Target, Helen was promoted to Commercial Director and tasked with driving the company’s brands across all platforms and media.
As Joint M.D. of Hoho, Helen oversees all of the company’s commercial activities.
Contact Helen here firstname.lastname@example.org