Hoho Rights, the commercial arm and wholly owned subsidiary of kids production and rights company Hoho Entertainment, today announced it has signed award winning Top That Publishing to develop and publish a new series of novelty books to expand the existing Toddler Time franchise.
Conceived and first published by The Creative Studio, Toddler Time began as an exquisite interactive book entitled “Toddler Treasury”, which was quickly followed by “Toddler Christmas”. The books are led by toddler twins Amy and Archie and beautifully illustrated by Katie Saunders featuring contemporary artwork that combines bold colours with mixed patterns ideally suited to today’s mums.
Uniquely targeted to the endlessly exciting world of the inquisitive toddler and road- tested in nurseries at every stage, the Toddler Time books are intended to both entertain and inform. The key learning opportunities are identified at the start of every book to ensure that the toddler is learning in the right way. The aim is for toddlers and parents alike to have fun sharing each book.
Dan Graham, Editorial Director at Top That said “We are thrilled that Toddler Time novelty books will form part of our award-winning preschool publishing list. Katie Saunders beautiful illustrations perfectly capture the world of a small child and the key learning values of the brand will delight parents and children alike.”
Helen Howells, Joint Managing Director of Hoho Entertainment added “Over 700,000 Toddler Time books have been sold to date across 16 languages so we are really thrilled to be joining hands with Top That Publishing. Together we’re now gearing up for further expansion by offering a range of new book formats which are set to debut at London and Bologna Book Fairs”.