Hoho Rights, the commercial arm of kids production company Hoho Entertainment, has announced today that it has appointed Zippy as the new baby and toddler clothing licensee for its colourful pre-school series Cloudbabies.
Founded by Nicole Graham, Zippy will be tasked with developing a range of high quality baby and toddler apparel and accessories for Cloudbabies to include nightwear, daywear, baby essentials, bibs and more. This latest signing follows the recently announced appointments of IVS Group as the master toy partner and Global Solutions for Clothing (GSC) as the dress-up partner under their ‘Pretend to Bee’ brand.
Hoho’s joint managing director Helen Howells said: “Following the announcement of our new Cloudbabies toy and dress up partners, we are very excited to now welcome Zippy on board. It is a pleasure to be working with Nicole; she is so passionate about design and quality but moreover she listens to what parents want and like through rigorous research. We’ve also been taking note of what parents and caregivers are looking for so we hope that this beautiful new range of baby and toddler clothing will satisfy that demand.”
Zippy founder Nicole Graham adds: “At Zippy we design our products to look beautiful and be practical. We have loved working with the gorgeous colour scheme and characters of Cloudbabies to design a quality range of clothing and accessories that little ones will love to wear!”
Created by award-winning art director Bridget Appleby, Cloudbabies made its colourful debut on CBeebies in the UK in May 2012. Aimed at pre-schoolers, the enchanting series features the adventures of four adorable, childlike characters whose job it is to look after the sky and their Sky Friends, and teaches children about caring for others and the world around them, introducing them to the wonder of the sky and the concepts of day and night, sun and moon and rainbows and stars.