Hoho Entertainment has announced the appointment of Aykroyds & TDP as licensing partner for children’s nightwear and underwear for its first pre-school property, Cloudbabies.
Helen Howells, joint MD and co-founder of Hoho Entertainment said “I am thrilled to be working with Aykroyds and TDP again. The innovation and designs that they produce are superb and the quality of their products are second to none, so we have every confidence that they will develop a beautiful range of nightwear and underwear for little boys and girls.”
David Aykroyd, joint MD of Aykroyds added “Aykroyds and TDP Licensing are delighted to have signed up Cloudbabies for children’s nightwear and underwear! We believe this beautiful property will become a tremendous success in the toddler and pre-school market and are really looking forward to working with Hoho to establish the brand across all UK retail areas.”
Cloudbabies is a CG animated show about four enchanting, childlike characters, Baba Pink, Baba Blue, Baba Yellow and Baba Green whose job it is to look after the sky and their Sky Friends - Sun, Moon, Rainbow, Fuffa Cloud and Little Star. They live together with Bobo White, a mischievous little imp, in a house on a big fluffy cloud. Every morning, they jump on their Skyhorsies and begin their day’s work.
The series was created by award winning art director, Bridget Appleby, is currently being animated in CG by Manchester based Studio Liddell and is due to air on CBeebies this year. Master Toy partner is Vivid and Master Publishing partner is Penguin Children’s Books.